Dark tourism in Serbia and the Czech Republic: A comparative study of government-produced marketing and tourism strategies, and the portrayal of Serbia and the Czech Republic in the British press

Abstract

This dissertation examines the extent to which governments in Serbia and the Czech Republic choose to engage with dark tourism. It will comprise of a comparative study of government-produced marketing and tourism strategies, and a sample of articles from the British press. An overview of current literature relating to dark tourism will be provided, before progressing to an outline of the chosen research methods. A brief country profile for each case study country will provide the historical and political background to the data analysis. Through an examination of key emergent themes in the data set, this dissertation will conclude that there is a reluctance to engage in dark tourism in both Serbia and the Czech Republic.